Layla Martin: YouTube Vlog Branding - Empact Labs
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Category
Branding, Design, Video
Tags
Branding, Layla Martin, Vlogging, YouTube
About This Project

Client

Layla Martin is a global conscious sex expert and tantra teacher. She is focused on explaining, exploring, and discovering how one can open up their life through their own healing & sexuality.

Goals

Layla came to us looking to create a new, sexier look and feel for their YouTube channel as well as shoot and produce videos for her weekly Video Blog, with a focus on expanding her audience on YouTube.

We worked as partner collaborators to shoot and produce more than 35 videos, including what you see on YouTube as well as educational, course-based videos only available through her program. Topics ran the spectrum, from Electric Kissing, BDSM For Beginners, and Sensual Yoga Practice for Goddesses all the way to Sexual Healing for Couples, Dealing with Anger & Jealousy, and How To Share Your Desires.

“In working with them, we created several viral videos.”

With so much breadth in topics, we held brainstorming meetings with Layla and her team to push what we could accomplish in a short YouTube Vlog. When an intriguing topic is told through a beautiful story, magic can happen: our Top 2 videos for Layla add up to an astounding 3,874,543+ views, bringing in 35% of their overall watch time.

Total views skyrocketed 1,118% compared to the same previous period. In addition, consumption of Layla’s YouTube videos went up 672% compared to that same previous period, totaling a whopping 22 years of watch time. Subscribers increased by over 450%.

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