Layla Martin: YouTube Vlog Branding - Empact Labs
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About This Project

Client

Layla Martin is a global conscious sex expert and tantra teacher. She is focused on explaining, exploring, and discovering how one can open up their life through their own healing & sexuality.

 

Goals

Layla Martin came to us looking to create a sexier new look and feel for their YouTube channel as well as shoot and produce videos for her weekly Video Blog. Through this content, our focus was on expanding her audience on YouTube.

 

As partners, we shot and produced more than 35 videos, including both YouTube and educational, course-based videos available only through her program. Topics ran the spectrum, from Electric Kissing and BDSM For Beginners to Sexual Healing for Couples, Dealing with Anger & Jealousy, and How To Share Your Desires.

 

``In working with them, we created several viral videos.``
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Layla Martin: Energy Orgasm Vlog - 4.0 Million Views (9/19/17)
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Layla Martin: 6 Unforgettably Electric Kissing Moves - 7.8 Million Views (9/19/17)

With so much breadth in topics, we held brainstorming meetings with Layla and her team to push what we could accomplish in a short YouTube Vlog. When an intriguing topic is told through a beautiful story, magic can happen: our Top 2 videos for Layla add up to 3,874,543+ views, bringing in 35% of their overall watch time.

Total views skyrocketed 1,118% compared to the same previous period. In addition, consumption of Layla’s YouTube videos went up 672% compared to that same previous period, totaling a whopping 22 years of watch time. Subscribers increased by over 450%.

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layla martin on set
On set filming with Layla Martin.
Category
Branding, Design, Video
Tags
Branding, case study, Layla Martin, social campaign, social content, social media, Video Blog, Vlogging, YouTube
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