How Can Virtual Reality Push The Next Evolution Of Music Videos?
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virtual reality music videos

How Can Virtual Reality Push The Next Evolution Of Music Videos?

Will Virtual Reality Music Videos change the way we interact with our favorite music?

 
The short answer is yes, but probably not in the way we think – at least not right away.

However, VR has already changed way we immerse ourselves into that music.

One of the best examples of this tech comes from Lytro and their Light Field imaging platform.

Ren Ng is the mind behind the lens, who began working with light-field photography at Stanford.

The technology is based on “the amount of light traveling in every direction in every point in space,” Ng says.

Basically, while a traditional camera captures a two-dimensional image of the light as it enters the lens, a light-field camera also captures the direction that the light was coming from.

Now, imagine being so immersed in a music video, it’s almost as if you’re there in person.

Place yourself at the center of every rhythm, hum, and octave in this re-imagining of Leonard Cohen’s “Hallelujah” featuring vocalist Bobby Halverson.

(The experience is better with headphones)

Of course this 360° video doesn’t really come close to the true experience, but it does show off the power of the ambisonic sound involved. As you move around the scene, the sound “moves” with you.

While the experience may seem ‘slow’ compared to today’s entertainment, “Hallelujah” represents a massive leap forward in making VR feel more ‘real’.

Watch the Behind The Scenes making of ‘Hallelujah’ below to take a closer look at the tech involved, and if you have a VR headset handy, head here to get a more immersive experience.

The making of “Hallelujah” Virtual Reality Music Video:

Directed by Zach Richter, “Hallelujah” is a WITHIN Original created in partnership with Lytro.

You can find out more about Lytro and the “Hallelujah” project here.

virtual reality music videos hallelujah

Kris Kish
kishkris@gmail.com
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