Our Top 5 Key Insights From The Most Influential People at WORLDZ 2017
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Our Top 5 Key Insights From The Most Influential People at WORLDZ 2017

“You cannot discover new oceans unless you have the courage to lose sight of the shore.” -André Gide

 

Officially, WORLDZ 2017 is a cultural marketing summit and year-round community uniting the top global brands, startups, thought-leaders, and creators.

Unofficially, it’s an event that puts you in the room with some of the biggest cultural titans and change makers on the planet.

worldz 2017

WORLDZ 2017 offered the opportunity to learn from cultural icons such as Gary Vaynerchuk, will.i.am, (RED) Founder Deborah Dugan, superstar architect Bjarke Ingels, Deepak Chopra, Shaun White, and countless more.

Beyond the big names, Master Classes were held each day, offering attendees the opportunity for a more in-depth look into a range of topics.

It wasn’t uncommon to find a group of people debating whether to attend ‘Commit To Your Grit’ (Joe deSena, CEO & Founder, Spartan Races) or ‘Counting Sheep & Hacking Dreams’ (Dr. Michael Breus, The Sleep Doctor) or ‘Design Your Best Life’ (Ryan Cummins, Co-founder, OMAZE).

And while we weren’t able to attend every one of the 100+ Master Classes and break out sessions, below are the 5 biggest key insights our team took away from WORLDZ 2017.

1. “You never understand what a person is doing until you understand the ‘why’ of them doing it.”

Ryan Cummins, Co-Founder, OMAZE

From Empathy-driven social campaigning to tactical demographic analytics and human insights, the Why is the juice that drives every human being. Find out the why, then move forward from there.

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2. Doing Good Can Be Good Business

We saw examples of this throughout the entire conference, with some of the best including OMAZE, (RED), and Goldieblocks.

Re-imagining entrepreneurship though the lens of community and collaboration is what’s required to create the world we’re all dreaming of creating. Not only does it take coming together into organizations, but forming alliances and partnerships between those organizations and a willingness to participate for the greater good will make the most difference.

Remember: It’s not about you! It’s about who you serve (read: your consumer) and the experience you create in service of them.

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A general view of the atmosphere at WORLDZ Cultural Marketing Summit at Hollywood and Highland on August 1, 2017 in Los Angeles, California. (Photo by Jerod Harris/Getty Images for PTTOW!)


3. You cannot be experiential from your desk!

Get out in the world and see things, do things, experience life! You can’t have truly meaningful, insightful, sensory-overloading experiences from a chair behind a desk.

Experience over advertising.

Director of high performance at Red Bull Dr. Andy Walshe speaks at WORLDZ Cultural Marketing Summit at Hollywood and Highland on August 1, 2017 in Los Angeles, California. (Photo by Jerod Harris/Getty Images for PTTOW!)


2. Creativity is a business model and attention is a currency.”

We pay for attention, and the brands with the most attention drive the largest change.

It no longer serves brands to not build creativity into everything they do. If you aren’t standing out in today’s attention economy, you are dead in the water.

worldz 2017

1. All brave stories do 1 thing: they ask the viewer to look closer.

You don’t need to change their perception or opinion, but you do need to provide a new lens of perception on an existing idea or thing.

“New ideas are sometimes found in the most granular details of a problem where few others bother to look.” – Nate Silver

See more photos from WORLDZ 2017 below!


LOS ANGELES, CA – JULY 31: A general view of the atmosphere at WORLDZ Cultural Marketing Summit 2017 at Hollywood and Highland. July 31, 2017, Los Angeles, California. (Photo by Jerod Harris/Getty Images for PTTOW!)

LOS ANGELES, CA – AUGUST 01: A general view of the atmosphere at WORLDZ Cultural Marketing Summit at Hollywood and Highland. August 1, 2017, Los Angeles, California. (Photo by Jerod Harris/Getty Images for PTTOW!)

worldz 2017

Kris Kish
kishkris@gmail.com
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