Discussions with Good Money about the event began just ten days prior to the night of the launch and we began production and curation of the experience design with less than 5 days of lead time.
In 4 days, our team facilitated a Discovery Lab with the Good Money team, took on Project Management and Production, hired and trained actors for an entry experience, created more than 100 works of original art for a museum installation, and took care of the staff catering.
With an original sold-out guest list of 300 attendees, the final head count by the end of the night was well over 600 people through the door.
One guest reached out to Good Money to share the following about her experience: “I wanted to share what a wonderful time I had last night at the event. So many amazing individuals, the connection to love and community filled the entire space. Last night represents the absolute best parts of this movement and I am grateful to be a part of it. Thank you for a beautiful memory resulting in several new friends!”
Good Money is an emerging crypto-currency platform enabling customers to purchase goods and make peer to peer transactions. Good Money believes the future of money is good, and has a focus on philanthropic orientation. A portion of the proceeds generated through seigniorage (government fees) are donated to nonprofits voted on by platform users.
Good Money sought us out to create an experience for the crypto-currency community that they would delight in and remember. Our focus was not only to enroll guests in the positive vision of the Good Money future, but also to help them experience that possibility as a present day reality.
Create an immersive experience in 10 days that expands people’s understanding about what currency can be while driving good money brand awareness.